ABOUT DUPLO

FOR KIDS 1½ - 5 YEARS OLD

LEGO® DUPLO®

LEGO® DUPLO® preschool building toys are specially designed for the small hands and big imaginations of children aged 1½ - 5 years. DUPLO bricks are twice the size of standard LEGO bricks, making them a great way to kick off a child’s building career. DUPLO is all about giving your child the opportunity to build, create, and develop while discovering so many ways to play!

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1969

It all began in 1969
It all began in 1969

The first LEGO® DUPLO® product was launched worldwide in 1969.

1977

Bricks with heads
Bricks with heads

The first DUPLO characters saw the light of day in 1977 and were basically DUPLO bricks with heads!

1983

Real people
Real people

In 1983 the DUPLO characters became much more diverse and shaped like “real people”: moveable arms and legs, different cultures, professions, hairstyles, etc. were part of the redesign which gave them a more emotional appeal.

1986

Decorations and kids
Decorations and kids

In 1986 more details were added to the DUPLO characters – kids, decorations, facial expressions.

1990

Finger dolls
Finger dolls

In 1990, the DUPLO finger dolls were released.

2004

Characters today
Characters today

2004 marked the latest milestone for the DUPLO character - “real” hair, and detailed decorations.